GLP-1 weight-loss drug users may be showing greater interest in fragrance

GLP-1 weight-loss drug users may be showing greater interest in fragrance

Perfume companies are exploring whether GLP-1 weight-loss medicines, such as Wegovy and Mounjaro, may influence how people experience smell and taste.

Some early research suggests that as these medicines reduce appetite, users may seek other forms of sensory pleasure, including fragrance.

In response, perfume makers are expanding so-called gourmand scents inspired by food, including vanilla, banana, cream, pistachio, cocoa, sesame and matcha, as well as more savoury, spicy and roasted notes.

According to data cited by Reuters:

1. GLP-1 users in the U.S. spent around 26% more on fragrance than the average consumer;
2. food-inspired scents are becoming one of the fastest-growing fragrance categories;
3. their share of new fragrance innovation has risen from about 9% to 24% in two years.

Scientists say GLP-1 medicines may affect smell and taste perception, but more research is needed before any firm conclusions can be made.